December 9, 2015

MEDIA COMMENT: The media and Yossi Sarid

Posted in Uncategorized at 11:52 pm by yisraelmedad

Media Comment: The media and Yossi Sarid


From the reporters to the analysts and the editors who assured his media presence, Sarid was a source of self-confidence.
The late Yossi Sarid was a media icon for two reasons.

First, he was a media figure himself, having completed his army service as a correspondent for BaMachaneh Gadna and then the Histadrut’s daily, Davar, as well as broadcasting over Kol Yisrael and Galei Tzahal. He later became the spokesperson for the Mapai Party and prime minister Levi Eshkol, and was very successful in those positions. Second, he provided media personnel, the majority of whom were cut from the same ideological cloth, with a near-worshipful figure whose ideas, language and performance made them comfortable in their profession and even provided them with a purpose in their media activity.

From the reporters to the analysts and the editors who assured his media presence, he was a source of self-confidence.

Some of these people climbed the professional ladder and are today in the most central positions of media power. Sarid was one of them. He provided support for their core beliefs and they provided him with air-time and coverage that drove him to the top.

An insight into this relationship is given by the words of Arieh Golan, the Kol Yisrael stalwart who dominates the early morning airwaves as host of the two-hour Boker Tov (Good Morning) interview and news digest radio program. A seemingly unrelated issue – the demand of the IBA’s deputy director Ronit Braun-Kennis that even senior correspondents and program hosts clock in and out and obtain permission for work on Shabbat – bestirred Golan deeply. He was quoted by Haaretz’s Itai Stern Monday as saying: “Enough of this harassment…what does Braun-Kennis know of journalism work…let her come and open a broadcast on the weekend [he did not use the term Shabbat] in order to report on the death of Yossi Sarid.”

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